Medical Practice Newsletters

Practice newsletters targeted to physician colleagues are an excellent means for subspecialty physicians to increase referrals. The newsletter should feature articles of interest to the referral physicians and emphasize the specialists training and experience. Reach and frequency are important for establishing name recognition and most of our customers choose to distribute their newsletters quarterly.

A primary objective is to establish the practice as a "center of excellence" and the physician(s) as a thought leader in his/her specialty area. A generic newsletter featuring articles supplied by others does not meet this objective. The newsletter should reflect the quality of the practice and preferably be printed in two or four colors. Paper should be high quality gloss of at least 60 LB grade. Where feasible the newsletter should be mailed in a practice envelope as this greatly increases readership.

Medical Market Analysts produces custom newsletters for several physician practices throughout the United States. We develop the graphical layout, suggest topics, edit the articles, and manage the mailing list. The office staff has no involvement other than approval of the layout and copy. Newsletters are mailed to areas designated by the physician and can include several zip codes or states. Once the newsletter design is complete and the printing press charges are incurred, additional copies are not expensive. The major cost of increasing the target audience is postage.

We can produce your newsletter at very competitive prices. In fact, our cost is lower than companies that promote generic newsletters that have little or no practice customization.

Please See Examples of Our Newsletters

Cares

Embryologists Newsletter

Concepts in Practice Marketing

Jones Healthwatch

NOVA

Specialists in Physician Practice Marketing and Medical Web Site Development