Marketing Medical Web Sites

Medical Web sites are an effective way to attract new patients but creating a site is only the first step. It does little good to have a site if no one can find it on the search engines. Our services include search engine optimization for the four major search engines that conduct >85% of Internet searches. Web pages must be structured properly and target the correct key terms. Submitting a site to the search engines will likely have no effect on your rankings if the Web pages are not optimized.

Ignore the spam mail that promises submission to over 300 search engines as there are only four that are important. Also, do not trust anyone who guarantees they will achieve number one ranking for your pages, unless you plan to purchase search terms through Overture. No one can honestly guarantee position, especially in highly competitive markets. We are very successful at achieving first page rankings because we identify important search terms that others have ignored and individually analyze each page for optimal placement.

Our customers report numerous new patients generated by their sites. When we host a site detailed monthly traffic reports are provided to our clients. Web sites are no longer just "a nice to have" they are a "must have". Sites are assuming the roll of the Yellow Pages, fortunately at much less cost. There is no limitation on space, colors, format, etc. No one would argue that a Yellow Page listing does not generate patients and the same applies to a Web site.

When reviewing our medical Web sites notice the depth of information, which often exceeds 50 pages of text In addition to constructing the site and graphics, we often compose the copy. You will also know how much the site will cost before work begins. Unlike many other companies who claim Internet expertise, our Webmaster is certified by CIW, I-NET +, and Microsoft (MCP). These certifications require classroom training and proficiency examinations.

One of our latest ventures is InfertilitySpecialist.com.

Review Examples of Our Work

• A Woman's Center for Reproductive Medicine
• University of Alabama Medical School, Reproductive Endocrine
• Wake Forest University, Repro Endo Department
• Fertility Today Magazine
• Huntington Reproductive Center
• Central Park West Fertility Center
• Robert McWilliams, MD
• Andrew Silverman, MD, Ph.D.
• Zander Medical
• InfertilitySpecialist.com
• Jones Institute for Reproductive Medicine
• Muasher Center for Fertility and IVF
• Washington Center for Reproductive Medicine
• Infertility Center of Houston
• North Shore Fertility
• Associated Fertility
• Seattle IVF

Specialists in Physician Practice Marketing and Medical Web Site Development